Angebote zu "Marketing" (19 Treffer)

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Create Stunning HTML Email That Just Works: Cre...
24,99 € *
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Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email. What You Will Learn: * How to design HTML emails that look great * Simple methods to design & test email newsletters * Best practice, permission based email marketing tips & techniques * Proven strategies for selling email design services to your clients The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

Anbieter: buecher.de
Stand: 16.07.2019
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Teuflisch gutes Webdesign
29,99 € *
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Ihre Kunden sollen Ihre Website lieben? Sich dort so richtig wohlfühlen - und dabei das tun, was Sie möchten? In einer furiosen Mischung aus Psychologie, Marketing und Design zeigt Ihnen Chris Nodder, wie es geht. Er spricht aus, was wir alle wissen: Wir haben kleine Schwächen. Wir möchten dazugehören, Dinge umsonst bekommen, uns nicht allzu sehr anstrengen, nicht Nein sagen müssen und vieles andere mehr. Auf diesen kleinen Schwächen aufbauend gibt er Ihnen einfach umzusetzende Designmuster an die Hand, mit denen Sie die Benutzung Ihrer Website für Ihre Kunden besonders angenehm gestalten können - oder zumindest die Tätigkeiten, die Sie sich von Ihren Kunden wünschen. Die unzähligen Beispiele aus allen Schlupfwinkeln des Internets machen die Erklärungen dabei noch anschaulicher. Danach liegt es an Ihnen: Lassen Sie sich in Versuchung führen und wechseln mit Ihrem neuen Wissen auf die dunkle Seite der Macht oder setzen Sie es zum Wohle der Menschheit ein?

Anbieter: buecher.de
Stand: 16.07.2019
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Cool Infographics
27,99 € *
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Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you´ll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Anbieter: buecher.de
Stand: 16.07.2019
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Bayesian Methods for Hackers
27,99 € *
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The next generation of problems will not have deterministic solutions - the solutions will be statistical that rely on mountains, or mounds, of data. Bayesian methods offer a very flexible and extendible framework to solve these types of problems. For programming students with minimal background in mathematics, this example-heavy guide emphasizes the new technologies that have allowed the inference to be abstracted from complicated underlying mathematics. Using Bayesian Methods for Hackers, students can start leveraging powerful Bayesian tools right now -- gradually deepening their theoretical knowledge while already achieving powerful results in areas ranging from marketing to finance.

Anbieter: buecher.de
Stand: 16.07.2019
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Mastering Zoho CRM
27,99 € *
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Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. That´s where Zoho CRM comes in. Using this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Basic computer and internet skills is all you need to successfully launch your very own CRM with the help of this book. Get started today with Mastering Zoho CRM . What You´ll Learn Set up Zoho CRM properly from the ground up Model your business processes and implement them on Zoho CRM Centralize and manage your entire marketing, sales, and customer service processes Integrate CRM with other Zoho tools to streamline day to day business operations Create powerful dashboards and reports to provide relevant, actionable information to concerned people Use advanced CRM features such as workflow automation, role-based security, territories, etc. Connect Zoho CRM to external tools and services to extend features, and let CRM scale up with your business needs. Who This Book Is For Small business owners and solopreneurs who want to take control of the beating heart of their business -their marketing, sales, and customer-service efforts- without spending tens of thousands of dollars on customized solutions. Solution providers and consultants who want to learn the ins and outs of one of the hottest CRM tools in the market and provide winning related services to their clients by adding Zoho to their list of offerings.

Anbieter: buecher.de
Stand: 16.07.2019
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Soft Skills für Softwareentwickler
36,90 € *
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Viele Softwareprojekte scheitern nicht aus technischen Gründen, sondern aufgrund mangelnder Kommunikation. Erfolgreiche Mitarbeiter in der Softwareentwicklung verfügen nicht nur über technisches und methodisches Wissen, sondern auch über soziale und kommunikative Fähigkeiten (Soft Skills). Vor allem in der Zusammenarbeit mit Projektexternen wie beispielsweise der Fachabteilung, den Fachexperten, Anwendern und fachlichen Entscheidungsträgern kommt es auf eine effektive und klare Kommunikation an. Die Autoren zeigen praxisnahe Wege auf, im Arbeitsumfeld besser miteinander zu kommunizieren und Konflikte frühzeitig zu erkennen, um sie erfolgreich zu lösen. Aus ihrer langjährigen Entwickler- und Projektleiterpraxis heraus vermitteln sie die verschiedensten arbeitspsychologischen Modelle und Techniken anhand konkreter Beispiele aus der IT. Der Inhalt des Buches gliedert sich in fünf Teile: - Kommunikationsschnittstellen: Projektstruktur, -umfeldanalyse, -marketing - Fragetechniken: 6-Stufen-Fragetechnik, Reviews, Feedback, aktives Zuhören - Erfolgreich kommunizieren durch den Einsatz empfängerorientierter Kommunikationsmodelle - Kommunikationstypen in Entwicklung, Projektleitung und Fachbereichen - Konfliktmanagement, Verhandlungstechniken Im Anhang befinden sich die theoretischen Grundlagen für die beschriebenen Modelle sowie Übungen aus der Arbeitspsychologie. Die 3. Auflage wurde komplett überarbeitet und in vielen einzelnen Aspekten aktualisiert und ergänzt. ´´Ein sehr empfehlenswertes Buch. Leicht zu lesen und eine gelungene Mischung aus Theorie und Praxis, um im täglichen Kommunikationsdschungel als Entwickler bestehen zu können.´´ Javamagazin 9/2007 zur 1. Auflage

Anbieter: buecher.de
Stand: 17.07.2019
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Soft Skills für Softwareentwickler
36,90 € *
ggf. zzgl. Versand

Viele Softwareprojekte scheitern nicht aus technischen Gründen, sondern aufgrund mangelnder Kommunikation. Erfolgreiche Mitarbeiter in der Softwareentwicklung verfügen nicht nur über technisches und methodisches Wissen, sondern auch über soziale und kommunikative Fähigkeiten (Soft Skills). Vor allem in der Zusammenarbeit mit Projektexternen wie beispielsweise der Fachabteilung, den Fachexperten, Anwendern und fachlichen Entscheidungsträgern kommt es auf eine effektive und klare Kommunikation an. Die Autoren zeigen praxisnahe Wege auf, im Arbeitsumfeld besser miteinander zu kommunizieren und Konflikte frühzeitig zu erkennen, um sie erfolgreich zu lösen. Aus ihrer langjährigen Entwickler- und Projektleiterpraxis heraus vermitteln sie die verschiedensten arbeitspsychologischen Modelle und Techniken anhand konkreter Beispiele aus der IT. Der Inhalt des Buches gliedert sich in fünf Teile: - Kommunikationsschnittstellen: Projektstruktur, -umfeldanalyse, -marketing - Fragetechniken:6-Stufen-Fragetechnik, Reviews, Feedback, aktives Zuhören - Erfolgreich kommunizieren durch den Einsatz empfängerorientierter Kommunikationsmodelle - Kommunikationstypen in Entwicklung, Projektleitung und Fachbereichen - Konfliktmanagement, Verhandlungstechniken Im Anhang befinden sich die theoretischen Grundlagen für die beschriebenen Modelle sowie Übungen aus der Arbeitspsychologie. In der 4. Auflage wurden weitere Fragetechniken zur gezielten Gesprächsführung aufgenommen und das Kapitel zu Konfliktmanagement in vielen einzelnen Aspekten aktualisiert und ergänzt. ´´Ein sehr empfehlenswertes Buch. Leicht zu lesen und eine gelungene Mischung aus Theorie und Praxis, um im täglichen Kommunikationsdschungel als Entwickler bestehen zu können.´´ Javamagazin zur 1. Auflage

Anbieter: buecher.de
Stand: 16.07.2019
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HBR´s 10 Must Reads on AI, Analytics, and the N...
16,99 € *
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Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We´ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can´t ignore them. In this book you´ll learn how: Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insightsBlockchain has the potential to restructure the economyDrones and driverless vehicles are becoming essential tools3-D printing is making new business models possibleAugmented reality is transforming retail and manufacturingSmart speakers are redefining the rules of marketingHumans and machines are working together to reach new levels of productivity This collection of articles includes ´´Artificial Intelligence for the Real World,´´ by Thomas H. Davenport and Rajeev Ronanki; ´´Stitch Fix´s CEO on Selling Personal Style to the Mass Market,´´ by Katrina Lake; ´´Algorithms Need Managers, Too,´´ by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; ´´Marketing in the Age of Alexa,´´ by Niraj Dawar; ´´Why Every Organization Needs an Augmented Reality Strategy,´´ by Michael E. Porter and James E. Heppelmann; ´´Drones Go to Work,´´ by Chris Anderson; ´´The Truth About Blockchain,´´ by Marco Iansiti and Karim R. Lakhani; ´´The 3-D Printing Playbook,´´ by Richard A. D´Aveni; ´´Collaborative Intelligence: Humans and AI Are Joining Forces,´´ by H. James Wilson and Paul R. Daugherty; ´´When Your Boss Wears Metal Pants,´´ by Walter Frick; and ´´Managing Our Hub Economy,´´ by Marco Iansiti and Karim R. Lakhani.

Anbieter: buecher.de
Stand: 16.07.2019
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Programming Collective Intelligence
40,99 € *
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Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you´ve found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: - Collaborative filtering techniques that enable online retailers to recommend products or media - Methods of clustering to detect groups of similar items in a large dataset - Search engine features crawlers, indexers, query engines, and the PageRank algorithm - Optimization algorithms that search millions of possible solutions to a problem and choose the best one - Bayesian filtering, used in spam filters for classifying documents based on word types and other features - Using decision trees not only to make predictions, but to model the way decisions are made - Predicting numerical values rather than classifications to build price models - Support vector machines to match people in online dating sites - Non-negative matrix factorization to find the independent features in a dataset - Evolving intelligence for problem solving - how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful Go beyond simple database-backed applications and put the wealth of Internet data to work for you. ´´Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details.´´ -- Dan Russell, Google ´´Toby´s book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths.´´ -- Tim Wolters, CTO, Collective Intellect Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you´ve found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: * Collaborative filtering techniques that enable online retailers to recommend products or media * Methods of clustering to detect groups of similar items in a large dataset * Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm * Optimization algorithms that search millions of possible solutions to a problem and choose the best one * Bayesian filtering, used in spam filters for classifying documents based on word types and other features * Using decision trees not only to make predictions, but to model the way decisions are made * Predicting numerical values rather than classifications to build price models * Support vector machines to match people in online dating sites * Non-negative matrix factorization to find the independent features in a dataset * Evolving intelligence for problem solving -- how a computer develops its skill by improving its

Anbieter: buecher.de
Stand: 16.07.2019
Zum Angebot