Provides guidelines for constructing and leading design teams within organizations and explores ways to use design as part of strategic planning, covering such topics as creating a design culture, recruiting and hiring, and team composition.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we´re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: * Pride -- use social proof to position your product in line with your visitors´ values * Sloth -- build a path of least resistance that leads users where you want them to go * Gluttony -- escalate customers´ commitment and use loss aversion to keep them there * Anger -- understand the power of metaphysical arguments and anonymity * Envy -- create a culture of status around your product and feed aspirational desires * Lust -- turn desire into commitment by using emotion to defeat rational behavior * Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people´s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to ´´design for life´´, fulfilling core human motives while supporting activities. This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods. Provides tactics on how to gather detailed data on how people live, work, and use products Helps develop a coherent picture of a whole user population Presents tactics on how to use the seven ´´Cool Concepts´´ to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience Explains how to structure the system and user interface to best support the user across place, time, and platform
As information is becoming a fundamental resource, adequate information protection is one of the crucial factors for the expected growth of information-based processes in industry, business, and administration. Cryptography is a key technology for achieving information security in communications, computer systems, electronic commerce, and, more generally, in the emerging information society. Given the strong interest in information protection, Springer has decided to launch Information Security and Cryptography (IS&C) as a prestigious hardbound book series covering all relevant topics, ranging from theory to advanced applications. The series will consist of textbooks, monographs, and coherent multi-author anthologies on hot topics. IS&C will complement Springers other crypto-related publishing activities. While the Journal of Cryptology and LNCS are devoted to the timely publication of high-quality research results, the new IS&C series will be dedicated to the top -quality, comprehensive treatment of topics that have reached a sufficient level of maturity.
Explains how to engage in service design to improve the quality and the interaction between service providers and customers, including guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality and embed service design successfully in an organization. Original.
User experience design is the Product Description User experience design is the discipline of creating a useful and usable Web site or application that´s easily navigated and meets the needs of the site owner and its users. There´s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That´s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you´ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance Table of Contents Chapter 1: The Tao of UXD Chapter 2: The Project Ecosystem Chapter 3: Proposals fro Consultants and Freelancers Chapter 4: Project Objectives and Approach Chapter 5: Business Requirements Chapter 6: User Research Chapter 7: Personas Chapter 8: Content Strategy Chapter 9: Transition: From Defining to Designing Chapter 10: Design Principles Chapter 11: Site Mpas and Task Flows Chapter 12: Wireframes and Annotations Chapter 13: Prototyping Chapter 14: Design Testing with Users Chapter 15: Transition: From Design to Development and Beyond Chapter 16: A Brief Guide to Meetings Index User experience design is the discipline of creating a useful and usable Web site or application--one that´s easily navigated and meets the needs of both the site owner and its users. But there´s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That´s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications.
Offers principles, tactics, and actionable methods to help system designers explain their designs to stakeholders, clients, and other non-designers in a way that fosters agreement and with the goal of creating the best experience for the end user.
´´ SOA Design Patterns is an important contribution to the literature and practice of building and delivering quality software-intensive systems.´´ - Grady Booch, IBM Fellow ´´With the continued explosion of services and the increased rate of adoption of SOA through the market, there is a critical need for comprehensive, actionable guidance that provides the fastest possible time to results. Microsoft is honored to contribute to the SOA Design Patterns book, and to continue working with the community to realize the value of Real World SOA.´´ - Steven Martin, Senior Director, Developer Platform Product Management, Microsoft ´´ SOA Design Patterns provides the proper guidance with the right level of abstraction to be adapted to each organization´s needs, and Oracle is pleased to have contributed to the patterns contained in this book.´´ - Dr. Mohamad Afshar, Director of Product Management, Oracle Fusion Middleware, Oracle ´´Red Hat is pleased to be involved in the SOA Design Patterns book and contribute important SOA design patterns to the community that we and our customers have used within our own SOA platforms. I am sure this will be a great resource for future SOA practitioners.´´ - Pierre Fricke Director, Product Line Management, JBoss SOA Platform, Red Hat ´´A wealth of proven, reusable SOA design patterns, clearly explained and illustrated with examples. An invaluable resource for all those involved in the design of service-oriented solutions.´´ - Phil Thomas, Consulting IT Specialist, IBM Software Group ´´This obligatory almanac of SOA design patterns will become the foundation on which many organizations will build their successful SOA solutions. It will allow organizations to build their own focused SOA design patterns catalog in an expedited fashion knowing that it contains the wealth and expertise of proven SOA best practices.´´ - Stephen Bennett, Director, Technology Business Unit, Oracle Corporation ´´The technical differences between service orientation and object orientation are subtle enough to confuse even the most advanced developers. Thomas Erl´s book provides a great service by clearly articulating SOA design patterns and differentiating them from similar OO design patterns.´´ - Anne Thomas Manes, VP & Research Director, Burton Group ´´ SOA Design Patterns does an excellent job of laying out and discussing the areas of SOA design that a competent SOA practitioner should understand and employ.´´ - Robert Laird, SOA Architect, IBM ´´As always, Thomas delivers again. In a well-structured and easy-to-understand way, this book provides a wonderful collection of patterns each addressing a typical set of SOA design problems with well articulated solutions. The plain language and hundreds of diagrams included in the book help make the complicated subjects of SOA design comprehensible even to those who are new to the SOA design world. It´s a must-have reference book for all SOA practitioners, especially for enterprise architects, solution architects, developers, managers, and business process experts.´´ - Canyang Kevin Liu, Solution Architecture Manager, SAP ´´The concept of service oriented architecture has long promised visions of agile organizations being able to swap out interfaces and applications as business needs change. SOA also promises incredible developer and IT productivity, with the idea that key services would be candidates for cross-enterprise sharing or reuse. But many organizations´ efforts to move to SOA have been mired-by organizational issues, by conflicting vendor messages, and by architectures that may amount to little more than Just a Bunch of Web Services. There´s been a lot of confusion in the SOA marketplace about exactly what SOA is, what it´s supposed to accomplish, and how an enterprise goes about in making it work. SOA Design Patterns is a definitive work that offers clarity on the purpose and functioning of service oriented architecture. SOA Design Patterns not only helps the IT practitioner lay the groundwork for a well-functioning SOA effort across the enterprise, but also connects the dots between SOA and the business requirements in a very concrete way. Plus, this book is completely technology agnostic- SOA Design Patterns rightly focuses on infrastructure and architecture, and it doesn´t matter whether you´re using components of one kind or another, or Java, or .NET, or Web services, or REST-style interfaces. While no two SOA implementations are alike, Thomas Erl and his