Social Media - Analytics & MonitoringUntertitel: Verfahren und Werkzeuge zur Optimierung des ROIEinbandart: TaschenbuchFormat: 241x164x20 mmISBN-13: 9783864900235ISBN-10: 3864900239Verlag: Dpunkt.Verlag GmbhAuthor: Andreas Werner Veroeffentlichungsdatu
How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python
Adeptly address today´s business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics 2.0 presents a new framework thatwill permanently change how you think about analytics. It providesspecific recommendations for creating an actionable strategy,applying analytical techniques correctly, solving challenges suchas measuring social media and multichannel campaigns, achievingoptimal success by leveraging experimentation, and employingtactics for truly listening to your customers. The book will helpyour organization become more data driven while you become a superanalysis ninja! Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Discover relevant questions-and detailed answers-to help you prepare for job interviews and break into the field of analytics. This book contains more than 200 questions based on consultations with hiring managers and technical professionals already working in analytics. Interview Questions in Business Analytics: How to Ace Interviews and Get the Job You Want fills a gap in information on business analytics for job seekers. Bhasker Gupta, the founder and editor of Analytics India Magazine , has come up with more than 300 questions job applicants are likely to face in an interview. Covering data preparation, statistics, analytics implementation, as well as other crucial topics favored by interviewers, this book: Provides 300+ interview questions often asked by recruiters and hiring managers in global corporations Offers short and to-the-point answers to the depth required, while looking at the problem from all angles Provides a full range of interview questions for jobs ranging from junior analytics to senior data scientists and managers Offers analytics professionals a quick reference on topics in analytics Using a question-and-answer format from start to finish, Interview Questions in Business Analytics: How to Ace Interviews and Get the Job You Want will help you grasp concepts sooner and with deep clarity. The book therefore also serves as a primer on analytics and covers issues relating to business implementation. You will learn about not just the how and what of analytics, but also the why and when. This book will thus ensure that you are well prepared for interviews-putting your dream job well within reach. Business analytics is currently one of the hottest and trendiest areas for technical professionals. With the rise of the profession, there is significant job growth. Even so, its not easy to get a job in the field, because you need knowledge of subjects such as statistics, databases, and IT services. Candidates must also possess keen business acumen. Whats more, employers cast a cold critical eye on all applicants, making the task of getting a job even more difficult. What Youll Learn The 300 questions in this book cover such topics as: • The different types of data used in analytics • How analytics are put to use in different industries • The process of hypothesis testing • Predictive vs. descriptive analytics • Correlation, regression, segmentation and advanced statistics • Predictive modeling Who This Book Is For Those aspiring to jobs in business analytics, including recent graduates and technical professionals looking for a new or better job. Job interviewers will also find the book helpful in preparing interview questions. Bhasker Gupta is a seasoned analytics professional with around a decade experience in providing analytics consulting to the financial and retail industry. He is the founder and editor of the hugely popular online analytics publication Analytics India Magazine (www.analyticsindiamag.com). Considered a thought leader in the area of analytics, Bhasker has deep roots in the whole analytics ecosystem.
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics, Second Edition : Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics, Second Edition will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives. Daniel T. Larose is Professor of Mathematical Sciences and Director of the Data Mining programs at Central Connecticut State University. He has published several books, including Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage (Wiley, 2007) and Discovering Knowledge in Data: An Introduction to Data Mining (Wiley, 2005). In addition to his scholarly work, Dr. Larose is a consultant in data mining and statistical analysis working with many high profile clients, including Microsoft, Forbes Magazine, the CIT Group, KPMG International, Computer Associates, and Deloitte, Inc. Chantal D. Larose is a Ph.D. candidate in Statistics at the University of Connecticut. Her research focuses on the imputation of missing data and model-based clustering. She has taught undergraduate statistics since 2011, and is a statistical consultant for DataMiningConsultant.com, LLC.
Erscheinungsdatum: 04/2013Medium: TaschenbuchEinband: Kartoniert / BroschiertTitel: Lean AnalyticsTitelzusatz: Use Data to Build a Better Startup FasterAutor: Croll, Alistair // Yoskovitz, BenjaminVerlag: O´Reilly UK Ltd. // O´Reilly Media, Inc.Spr